What is Google Analytics 4?
Traffic analysis is very important for corporate websites, blogs, e-commerce and e-export sites. Individuals and companies that will analyze traffic use analytics tools. Analytics tools allow you to access reports and statistics that are very important for your company, such as traffic source, organic traffic, audience acquisition statistics, mutations, e-commerce earnings and target audience analysis.
While analyzing the site, many individuals and companies have been using the Google Universal Analytics review tool until now. However, with a bulletin made by Google in 2020, it was said that there would be a transition to Google Analytics 4, in other words, GA4 with another learned name. GA4 is a review tool that has been used in many countries and now every company has started to switch to this tool for site review. However, today, there are still many companies that are looking for answers to the question of what is Ga4 and have not completed their transition.
In this article called What You Need to Know About Google Analytics 4, we will inform you about Google’s new product, GA4. By researching this guide, you can find answers to your questions such as What is GA4, How to install GA4, and you can start using GA4 as a review tool.
What is Google Analytics 4 GA4?
GA4, the review tool that Google announced and made available in 2020, is a review tool that captures privacy in the foreground, enables you to access artificial mind-supported analytics and benefit from insights.
Google Analytics 4 is an inspection tool that allows individuals with a website and mobile application to access the traffic measurement of both mobile applications and websites from the same place.
How to Install Google Analytics 4 GA4?
One of the most sought-after questions for individuals and companies who are going to set up a new website or who do not use Google Analytics is Google Analytics 4 How to set up. Individuals who do not have a Google analytics account should follow the steps given below to complete the GA4 account assembly.
• If you have a Gmail account, sign in to Analytics.google.com. If you don’t have a gmail, first open an email to yourself and then log in to the relevant address.
• Click the start measurement button on the screen that appears.
• When you click this button, Google will ask you for an account name in order to mount the GA4.
You can use your business name at this point to avoid confusing your account with different analytics goods. After finishing the relevant step, click on the next button.
• Then, Google will ask you for information such as property name, reporting time zone, currency so that you can create a Google Analytics 4 product.
• After finishing this step, click on show advanced alternatives to install in GA4 with Google Universal Analytics. • After finishing this step, click on show advanced alternatives to install in GA4 with Google Universal Analytics.
• Activate the Create Google Analytics 4 and Universal Analytics property at the bottom, click Activate advanced measurement for Google Analytics 4 property and click the next button.
• While continuing the GA4 assembly, fill in the information such as the sector, company size and the reason for using analytics and press create.
After completing the relevant steps, the assembly of Google Universal Analytics and Google Analytics 4 in other words GA4 will be finished. After that, you need to add the tracking ID that will be given to you to your site. You can add the tracking ID to your site by choosing one of the relevant methods and start using both Google Universal Analytics and Google Analytics 4.
How to Migrate from Google Analytics to GA4?
When setting up a new website, Google first has you install GA4. However, individuals with an existing Google Analytics account are also likely to be able to migrate to GA4. In order to switch from Google Analytics to GA4, individuals and companies must follow the steps below.
• Individuals with a Google Universal analytics account must first log into the administrator session.
• Then enter the Goods column in this section and click on the GA4 assembly assistant.
• Then, when choosing the goods, select the Google Analytics Universal goods and click on start here.
• Press the create goods button on the screen that will appear and then browse your GA4 goods.
• Go to the mounting abutment screen in this section and press the arrow next to the information flows.
• After the relevant operation, the GA4 measurement ID will appear.
After these steps, you can add your GA4 measurement ID to your site and start using Google Analytics 4 as a review tool.
When to Switch to GA4?
After Google Universal Analytics, you need to switch to GA4, which is Google’s review tool. Although Google Analytics Universal continues to be actively used at this time, information processing on these goods would not be likely as of July 1, 2023.
For this reason, individuals using Google Analytics Universal must open a Google Analytics 4 account and switch to this account until July 1, 2023. Otherwise, if GA4 is not installed, you may experience information loss.
Google Analytics 4 GA4 Features
In this part of our article, where we answer the question of what is Google Analytics 4 and talk about important information about Google Analytics 4, we will talk about Google Analytics 4 GA4 Features.
Google Analytics 4 is a review tool that simplifies measuring your information with artificial mind and is quite advanced in terms of features. Let’s take a look at the features of Google Analytics 4 together.
• GA4’s best feature allows you to access combined reports for both your app and website. Thanks to this review tool, you are likely to access the analysis in one place.
• Google analytics 4 has case parameters. These parameters enable statistical metrics such as page views, number of users and sessions to be measured over cases.
• GA4 is a highly advanced tool in terms of privacy.
• Crops reviewed in Google Analytics Universal were able to be sorted at account, merchandise, and view levels, but when switching to GA4, crops will now be sorted at account and merchandise levels.
Should I Switch to Google Analytics 4?
Those who have a mobile application along with a website should switch to Google Analytics 4. Because Google Analytics 4, in other words, GA4, is an inspection tool to measure both your mobile application information and your e-commerce site traffic. In addition, it will be necessary to switch to Google Analytics 4 in July 2023.
